April 06, 2005

What is it with these oddly disturbing new Burger King adverts? There's the one linked above, and the one with the dog. I don't know what it is but these adverts frighten me in a kind of primal, childhood-nightmare fashion.

So they've (tongue-in-cheek) brought back the 1970s burger king mascot, who is, that's right.. a King. But he's this smiling cosplay dude who seems to be stalking guys. Does someone have a picture of the '70s burger king mascot? I need to compare. This creeps me out, big time, along with the husky male voiceover. Maybe if I took a little hit of acid...

  • I think it's their attempt at something trendy/viral to get people's attention. I don't know that there's anything to get.
  • Best Week Ever had a funny bit on this a few months back. I think that's the "bread and butter" of this whole ad series, oddly disturbing gets plenty of attention. I can't remember the last time Burger King got so much press! Apparently the ad campaign is doing its job... The ad agency responsible for these oddities, Crispin Porter + Bogusky has screen shots of the series. [creepy yet, reminds me of another oddly disturbing individual, Crispin Glover! hehe]
  • Well, the implication from the first one is that Burger King is fucking you.
  • What flipped me out was the Darius Rucker as Magic Negro ones. Too much Minstrel Show in those Nudie Suits. (Maybe I've been Bamboozled.)
  • yeah, b/c Darius Rucker was such a powerfully deangerous icon of black militancy before.
  • Oh, more than cosplay, that royal dude reeks to me of Uncanny Valley-ness. Yes, he´s spooky... Now, where are the McDon*lds ads where you wake up next to that philipino McGirl? Now that would be... interesting...
  • The one with the dog was awesome! It reminded me of when Sir Launcelot was charging the castle in Monty Python and the Holy Grail. Definitely gave me the heebie jeebies.
  • I usually hate commercials but find these actually amusing.
  • Oh yeah, the guy running in the distance, then he's suddenly right there. Hehe.
  • So I went looking for pictures of the old 70's Burger King mascot and found this Gem
  • Let me get this straight: the king is fucking you and your dog???
  • Hail to the king, baby. /Ash
  • The "Burger Thing YO YO" (the penultimate item displayed on this page) disturbs me almost as much as the new mascot. That mask has the Captain Morgan I'M-GOING-TO-RAPE-YOUR-MOTHER look in its eyes.
  • I couldn't bring myself to voluntarily go somewhere to watch advertising, but I do think that Hootie guy and Burger King are a good match - two bland commodities vying for the lowest common denominator.
  • For as much shit as Darius Rucker has to take from people, it would be much worse for him if he was black.
  • I didn't get the idea that the guy who woke up with the BK in his bed was fucking the King... I got more of a "bloody horse head oh-no-what's-happening?" vibe from it. Oh yeah, and breakfast food.
  • Their new ads have not been well received by the white nazi demographic.
  • Regicide. It's the only defense we have against home wrecking burger kings.
  • Remember that Quiznos commercial with the singing rat-like creatures? Apparently they did really well for sales so I think BK figures, hey, we'll make our own disturbing ads and people will be so freaked out they'll crave our food for comfort! hehe
  • Wow, that stormfront thread is funny. White supremacists are sooo cute in a backwards, "please sterilize us and leave us in a small corner of Idaho where we can't spread" kinda way.
  • Yeah, and what do they have against spellcheck?
  • Reeeeeeeeeeeally bad idea to link and mock, people. Reeeeeeeeally bad idea.
  • MCT has a good point, as we may end up with a massive troll influx.
  • Doesn't anybody remember what happened last time?!
  • See what you did, surlyboi? tsk tsk. heh
  • surlyboi: What do you have against Idaho? You keep the white supremacists in YOUR state.
  • We do Blue. It's called Staten Island.
  • Still, delete my comment due to the fact that it could indeed bring untoward results.
  • i'm surprised no one has mentioned the sexy hillbilly chicks enticingly holding forth sandwiches in this ad oh and hikikomori, those "singing rat-like creatures" are the "we like the moon" guys. (still a fave. heh.)
  • Good point, MCT. Perhaps my link should be deleted too, before the trolls come out from under the bridge.
  • They're not trolls; they're neanderthals.
  • oh god the trolls are coming, i just know it
  • SideDish, thanks for that link! Oh, they're so hideous! I love them.
  • do you have speakers/headphones hikik? they're, um, wonderful singers.
  • I cranked up the speakers and sub and my roomy threw me such a look! lol! Oh they sound amazingly horrible.
  • idaho?!? no... YOU da ho!!!!!!!!!!!!!!!!!!!!!!!!!!! sorry.
  • hmm.."the sexy hillbilly chicks" might be Carl's Jr. ads, if I'm thinking of the same ones (girl rides a mechanical bull, girl opens mouth wide for big burger bite/fist, etc.)
  • Stalker? Barely even know 'er.
  • So far, so good.
  • I think it is pretty disturbing that a redhead would paint his bedroom that color.
  • Reeeeeeeeeeeally bad idea to link and mock, people. Reeeeeeeeally bad idea. I'm not scared of no advertising agency trolls...
  • I was intrigued by the square, grainy bread (reminiscent of focaccia) featured in the bedroom breakfast sandwich ad and went to bk.com to search for a description but none of the breakfast selections seem to have that (most are some sort of croissanwich).
  • ok, so I watched the ad with the volume on (d'oh) and I think it's "biscuity bread." I'll be back with the name of that shade of green. Not.
  • He's scary in that Fred Rogers, Lady Elaine kinda way. (shudder)
  • "You have selected...regicide. If you know the name of the king or queen being murdered, press 1."
  • I freakin love Burger King (but only the double whoppers). It's my dirty little secret.
  • DrJimmy: It's as bad as when they had MC Hammer dancing for fried chicken.
  • js, don't forget that hammer shilled for taco bell, too. i remember an ad with him & his entourage floating down from atop a building using their voluminous pants (while eating burritos, i guess?).
  • The Burger King/Vader commercial is outstanding.