The Brill Building in the early '60s was a classic model of vertical integration. There you could write a song or make the rounds of publishers until someone bought it. Then you could go to another floor and get a quick arrangement and lead sheet for $10; get some copies made at the duplication office; book an hour at a demo studio; hire some of the musicians and singers that hung around; and finally cut a demo of the song. Then you could take it around the building to the record companies, publishers, artist's managers or even the artists themselves. If you made a deal there were radio promoters available to sell the record.
The Brill Building, located at 1619 Broadway in the heart of New York's music district, is a name synonymous with an approach to songwriting that changed the course of music. Housing legendary songwriters like Carole King, Jerry Leiber, Neil Sedaka, and Burt Bacharach, the Brill Building created some of the greatest hits of the rock'n'roll era. [more inside]